Market Segmentation Generates Results

By February 10, 2015C&S Creative Services

When it comes to marketing, everything is different these days. Social media is a hot button and marketers have been advised to create and tailor different formats of content for highly fragmented marketing channels, from print to tv to various social media platforms, in order to reach their target audience.

While social and digital platforms are the marketing stars of 2015, there is something to be said for going back to basics: re-evaluate the target audience, determine what works and what doesn’t, re-prioritize and be smart about resource allocation and investment. For creative ideas about how to reach your targets, call C&S!


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